Red Bull Curates: Pride

Red Bull’s 2022 Columbus Pride Event - an opulent party set in the fictional world of Ambrosia.

Event Recap by PHNTM

Project Highlights

I crafted copy and moodboards that informed the world of the event, designed over 50 event-inspired magazine covers, and created custom bathroom signage for the venue.

 
 
 


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Project Overview

Held at The Forum Columbus, Red Bull’s Pride event was like no other: a transcendent celebration of the LGBTQ+ community, steeped in a mythic Greco-Roman aesthetic.

Ambrosia was a top-tier destination that celebrated the individual. 

The vision was clear: go beyond the traditional bounds of a party and instead, curate a narrative. Ambrosia broke new ground for the Red Bull brand and provided unforgettable experiences and photo opportunities for its guests. 

The Magazine Wall

We created a faux lifestyle magazine to flesh out the party’s lore.

I designed and developed copy for over 50 fictional magazine covers.

Inspired by different eras of print media, each cover was playfully compiled to create a one-of-a-kind in-world art wall.